Marks and Spencer aims their brand towards people with prospects of living in luxury but in a realistic fashion due to their great value. Parents are specifically targeted for quality clothes for them and their children as well as top of the range food for all the family at an economical cost. In essence they are targeting families via their mothers. (Like Iceland…with class).
Overall, I believe the target audience would be that of a sensible nature. Well educated, well brought up and aspiring for a more luxurious lifestyle with their family values held high. This view is a combination of both, my schemas of the M&S brand and my deduction after scouring their ads and websites. 
Good deduction, although it would have been good to piont to 'evidence' a little more and reference the ads you used to 'scour'.
ReplyDeleteWell done