“My first memory of Marks & Spencer is as a young boy - being taken by my parents as a treat, it was a very special place to visit, almost temple-like”
- Steven Sharp
For the last 125 Years M&S has gone from a small market stall in Leeds to the first British company to make over 1 billion pounds in pre-tax profit. Throughout this phenomenal growth they have tried to maintain their five core principles (as shown in previous post).
The Advert Represents these all:
The Advert Represents these all:
Trust – The whole ad is fronted by the 70’s icon and supermodel, Twiggy. Her face has represented M&S for years and is a trusted personality. The content of the ad, showing the early penny bazaars all the way through to this current day, this gives a sense of history, knowledge and experience to the viewer. The context of which the modern business is based can only serve to enhance the consumer’s trust for it. The way they show that they have gone beyond the call of duty. Their levels of social responsibility are way above some of their rival’s. The fact the ad shows the way they care for our environment makes them appear even more trustworthy.
Innovation – The whole ad shows how over the last 125 years m&s have offered so much to the British public and business itself. The emphasis is on the word ‘change’. Twiggy often tells the viewer how they changed this or were the first to do that. This shows how they still strife on innovation and are constantly coming up with new and improved solutions. (Like the suits you could tumble dry).
Quality – At no point in the ad do they explicitly refer to the quality of their products until claiming they give “the best possible food”*. However, it is implied throughout the ad. They have a strong enough reputation to not have to worry too much about expressing their superior quality. But to reiterate its importance within the company is still a strong factor as you can tell from the add. The way they introduced sell-by dates on perishable goods shows you they only offered what met their high standards. Twiggy also refers to how they got “proper fitted in the boob department”. This implies that their underwear is second to none when it comes to quality. Which is backed up by their incredible sales of women’s underwear in Britain.
Value – The add shows how the company started as a penny bazaar, which already shows that they had foundations of offering true value for money. This is then backed up by the following quote, which follows on from the one in the previous paragragh*. Twiggy explains how they offer the best possible products for the best possible prices. This comment almost defines the term value as if it were from a dictionary. This blunt quote just reassures the viewer that the value for money is always being pushed as far as they can “possibly” go.
Service – I would say service is the main principle that they have addressed in this celebratory advert. The whole ad shows what a service Marks and Spencer has done for us Brits over the last 125 years. From great food to constantly improving clothing ranges as well as some more skeptical claims such as the liberation of women. Which, I’m sure, they played a huge part in.
Innovation – The whole ad shows how over the last 125 years m&s have offered so much to the British public and business itself. The emphasis is on the word ‘change’. Twiggy often tells the viewer how they changed this or were the first to do that. This shows how they still strife on innovation and are constantly coming up with new and improved solutions. (Like the suits you could tumble dry).
Quality – At no point in the ad do they explicitly refer to the quality of their products until claiming they give “the best possible food”*. However, it is implied throughout the ad. They have a strong enough reputation to not have to worry too much about expressing their superior quality. But to reiterate its importance within the company is still a strong factor as you can tell from the add. The way they introduced sell-by dates on perishable goods shows you they only offered what met their high standards. Twiggy also refers to how they got “proper fitted in the boob department”. This implies that their underwear is second to none when it comes to quality. Which is backed up by their incredible sales of women’s underwear in Britain.
Value – The add shows how the company started as a penny bazaar, which already shows that they had foundations of offering true value for money. This is then backed up by the following quote, which follows on from the one in the previous paragragh*. Twiggy explains how they offer the best possible products for the best possible prices. This comment almost defines the term value as if it were from a dictionary. This blunt quote just reassures the viewer that the value for money is always being pushed as far as they can “possibly” go.
Service – I would say service is the main principle that they have addressed in this celebratory advert. The whole ad shows what a service Marks and Spencer has done for us Brits over the last 125 years. From great food to constantly improving clothing ranges as well as some more skeptical claims such as the liberation of women. Which, I’m sure, they played a huge part in.
Good analysis. We are going to be looking at Semiotics soon, which will help reveal how meaning is created and give you further precision in your analytical skills. Well done.
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