This ad is a recent gem from the VW team again. The loveable character and humorous idea make the ad one of the best of 2011.

However it is the use of darth vader that appeals to my context based research. This choice coincides with the lifestyles of the sort of audience they are reaching out to.

Most middle aged men grew up with star wars and can therefore relate to this childhood dream to have "the force".

WonderBra Advert

Wonderbra are one of the top companies when it comes to producing memorable adverts. After my workshop on context by Janine i remembered when i first saw this particular ad. The copy is a brilliant play on words referring to a modern social phenomenon known as "two girls. one cup."
This shows how they have researched and tapped into modern culture in order to create an amusing and related billboard ad.

Nice work. Clever copy. Evident context.