Cybernetic Advertising

There is a varied selection of definitions under the term 'cybernetics', each contextualising the industry or perspective from which they originate from. The most appropriate definition for my area of inquiry is this one:

"The art of interaction in dynamic networks."
 - Roy Ascott

Below are a couple of examples from the creative world of advertising that implement this interactive approach:


This large, printed 'Frontline' advert creates an environment in which the public are (to their knowledge or not) part of the advert. Depending on your viewpoint, the shoppers that pass over the installation become the flees.



The ambient and extremely innovative advert above is another example of interactive advertising. Despite the low probability of anyone actually attempting to smash the glass, it still conveys the same message. (The glass is so strong, there is no risk taken by putting all that money within it).