1. “The consumer isn’t a moron; she is your wife.”
2. “The best ideas come as jokes. Make your thinking as funny as possible.”
3. “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”
4. “I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.”
5. “I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”
6. “Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”
7. “If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.”
8. “First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”
9. “Never stop testing, and your advertising will never stop improving.”
10. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. “
Tim Marrs
"With an illustration career spanning over 10 years, Marrs is a BA graduate of Humberside University and Master of Arts ( MA) post grad of Central Saint Martins, London. His work has continued to evolve, develop and inspire. Producing a frenzied Mix of drawings, photography, screen printing and photoshop techniques, his work sports a hand made and dynamic look, but yet considered and has a mix of influences from American pop culture, pulp fiction novels, pop art to polish film posters.
Marrs's broad and flexible style has also attracted a wide variety of commissions in advertising, publishing and Graphic design with worldwide clients including, Nike, Brand Jordan, Asics NYC marathon, Reebok, kswiss, Ogilvy and Mather, Saatchi and Saatchi, Geffen records, Publicis & Hal Riney and orion publishing to name but few. His technique is one of the most influential styles in modern illustration and is now starting to get the recognition it deserves."
- His own blog profile.
Tim's work has a very unique and personal quality to it. As you can see to the left, he managed to get his illustrations on a variety of Pepsi products.
Personally, i am not a fan of his work, but i can appreciate the talent and i am very interested in the stages he went through to becoming a more commercial based illustrator.
I have emailed him a small questionnaire and hope to get a response for my blog ASAP.
